Our Journey
Rwanda has incredible local experiences. We're building the trusted digital home where they can finally be found.
IDTM Rwanda started with a simple observation: Rwanda has incredible local experiences, but many of the people behind them are still difficult to find.
Through working closely with the MICE and tourism industry, I saw visitors looking for authentic things to do beyond the usual tourism packages, while talented local guides, artisans, food hosts and community experience providers were relying mostly on word of mouth, WhatsApp and social media to reach customers.
That gap inspired IDTM Rwanda — a homegrown digital marketplace designed to bring these two worlds together.
We are building a platform where local providers can be discovered and grow their businesses, while travellers can easily find, book and pay for authentic Rwandan experiences in one trusted place. We are starting small, learning directly from providers and users, and building around what they actually need.
To make Rwanda's local experiences easier to discover, book and enjoy, while helping local providers earn more, grow their visibility and participate more fully in Rwanda's tourism economy.
At the heart of IDTM Rwanda is a simple belief: the people who create the experience should benefit meaningfully from it.
To become Rwanda's trusted digital home for authentic local experiences — connecting people, communities and travellers, and eventually taking that model beyond Rwanda.
We want to help create a tourism ecosystem where a great local experience does not remain invisible simply because the person offering it lacks a website, marketing budget or technical skills.
Our Growth Journey
Start in Rwanda
Launch, test and learn. We are starting close to home, working directly with local providers and real customers to understand what works, what needs to improve and what truly creates value. Our focus is on building trust and getting the experience right — one provider and one booking at a time.
Grow Across Rwanda
Expand across Rwanda by bringing more guides, artisans, food hosts and experience providers onto the platform. At the same time, we will build stronger partnerships with hotels, tourism businesses and other industry partners, making it easier for visitors to discover authentic experiences across the country — not only along the traditional tourism routes.
Our African Ambition
Rwanda is where our journey begins, but our ambition goes beyond its borders. As IDTM Rwanda grows and proves its model locally, we hope to take what we learn into other African markets where local tourism providers face similar challenges of visibility, access and digital connection.
Our long-term vision is to contribute to a more connected African tourism ecosystem — one where local guides, artisans, hosts and experience providers can be discovered by travellers from across Africa and around the world. We are starting in Rwanda, learning from Rwanda, and building with the ambition to grow across Africa.
Land of a thousand hills — and the people who actually live here.
Why IDTMARKETS is different
Rwanda's local providers already exist — they just don't have the marketing budget of the big platforms. We remove that barrier.
Real crafts and places, not brochures
Every listing is a genuine Rwandan experience, dish, or craft — not a curated brand page. What you see is what's actually there.
No marketing budget required
Big booking platforms surface whoever can afford professional photos. Here, a genuine local provider is enough.
Ambassador-supported
Local ambassadors help providers who aren't online-savvy get listed and stay reachable — nobody gets left out.
How we verify providers
Before anyone can list on IDTMARKETS, we confirm who they actually are.
Business profile
Every provider submits their business name, bio, and location before they can list anything.
Government ID check
We require a photo of a national ID, passport, or driving license to confirm who's actually behind the listing.
Manual admin review
Our team reviews every application by hand before a provider can go live — no automated approvals.
Want to be part of it?
List your service as a provider, or reach out if you have questions about how IDTMARKETS works.